Branding for the Construction Company Take and build

At the end of the Branding process, a Brand Book was developed, which includes blocks such as: Brand Positioning, Full Logo Description, Basic Corporate Identity, Graphic Elements, Advertising Media, Branded Media, Souvenir Media and Design Visualisation.

Advertising elements feature the logo, text, contact details, and an advertising image that may either serve as a background or be enclosed within the shape of a house. The background is predominantly green. Additionally, similar advertising formats may combine several design techniques. This design is very simple, easily memorable, yet unique due to the branded graphic elements, and it directly reflects the brand's positioning.

The design uses the Vela Sans font – simple, easy to read, and therefore perfectly suited for the overall design. It is free for both personal and commercial use.

The colours selected are closely associated with construction and safety: green for safety and orange for construction. Additional colours include dark grey, symbolising the foundation, and white, used in graphic elements and perfectly complementing the primary colours.

The task was to create branding from scratch: develop a name, create brand positioning, design a logo, corporate identity, various brand materials, and compile everything into a brand book. The primary goal of the design was to reflect the company's key strengths: professionalism, simplicity, modernity, and safety.

#visualidentity #logo #media #keyvisual

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#visualidentity #logo #media #keyvisual

#visualidentity #logo #media #styleguide

The logo directly represents the company's activities: a crane lifting the roof of a house and building it. The logo is minimalist in style, which also reflects simplicity and modernity.

The name Take and build (Берём и строим) reflects the simplicity of the brand and is easy to remember. It is based on a phrase sometimes used in society – Take and do (Берём и делаем). The slogan We Simply Make Your Dreams (Просто делаем ваши мечты) was chosen with a similar idea: it conveys the simplicity of the services and confidence in their ability to build.

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Take and build is a construction company specialising in building homes, apartments, and providing renovation services. Their team consists solely of professionals who always complete tasks responsibly and on time. The company's core principles are ensuring high quality and safety of work, as well as providing comfort, simplicity, and convenience in the services offered.