Brand Identity for BENIFDOR Clothing Stores

To develop a name, logo, corporate identity, and various assets. The visual identity should reflect stability, premium quality, and modernity.

Objectives:

The logo is designed in two versions: a wordmark and an icon. These two versions are not closely connected and are intended to be used separately. The wordmark is the primary logo version and does not require any additional design modifications, while the icon should be instantly recognisable. To achieve this, a ten-pointed star has been incorporated, symbolising a crown and the versatility of the brand's offerings.

Logo:

Client:

BENIFDOR – a brand of stores offering stylish, premium clothing from popular brands. Here, you can find a wide range of items, from casual t-shirts to elegant dresses, available in various sizes and styles. Benifdor stays on top of fashion trends, regularly updates its collections, and offers fast delivery.

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The final identity uses a monochrome colour scheme of black and white, which evokes associations with luxury and reliability. The font chosen is the refined and aesthetically pleasing Tenor Sans, which is free for both personal and commercial use. The ten-pointed star, featured in the logo, was selected as the main symbol of the brand identity.