Branding for the Fast Food Chain junkie

At the end of the Branding process, a Brand Book was developed, which includes blocks such as: Brand Positioning, Full Logo Description, Basic Corporate Identity, Graphic Elements, Advertising Media, Branded Media, Souvenir Media and Design Visualisation.

Design methods for advertising materials include primary information on a black background paired with PNG images, images framed by graphic elements, or images used as a background disrupted by graphic elements; similar layouts with primary information on a white background; or black-and-white text overlaid on image backgrounds. These design techniques are easily recognisable, ensuring effective communication with the audience. At the same time, the designs remain unique and distinctive due to branded elements and the rare combination of colours and fonts.

PT Sans Narrow Family is a tall and confident font that perfectly suits the brand's tone, used for headings. Golos Text Family is a simple, easy-to-read font that contrasts well with PT Sans Narrow and enhances the design's legibility.

Orange directly associates with food and fast food. Dark orange complements the primary orange and is used as an accent colour. White is used in text and occasionally as a background. Black serves as the primary background colour and is sometimes used in graphic elements.

The logo consists of bold, unique letters that strongly associate with fast food and indulgent eating. It serves as the core element of the brand identity, distinguishing it from competitors and establishing a strong connection with customers.

The task was to develop brand positioning, a logo, a corporate identity, various brand assets, key visuals, and compile everything into a brand book.

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junkie is a fast food brand. Their primary goal is not only to offer delicious and satisfying meals but also to ensure that customers experience pleasure and enjoyment with every bite. The unique concept and style of their establishments help achieve this goal and create an unparalleled atmosphere.

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#naming #brandpositioning #visualidentity #logo #media #keyvisual

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#naming #branding #brandpositioning #logo #media #keyvisual #brandbook